Full-service SEO for ambitious ecommerce brands

Whenever you conduct a search on Google, you're presented with countless potential results, ranging from hundreds of thousands to even millions. Essentially, the internet functions as a huge library, and Google's role is to sift through these results to provide you with the most relevant and useful information.

Do you need to set up a Google Business Profile? Follow this guide to help you not only set it up but optimise it.

Making sure your content ranks well in Google isn’t the only thing to think about when creating a content plan or writing content, we want to create content for users, but if there’s search demand, we might as well make the most of it!

When trying to gain traffic for your website, it’s tempting to focus on just creating new content, but if you ignore the older content that is already on your site you could be missing out on its full potential.

With the help of SEO you can get more traffic to your website and rank higher in search engine results pages. However, for SEO to increase your chances of ranking, convincing others to either purchase what you have on offer or subscribe to your newsletter, for example, you should take into consideration the search intent of the user. Within this blog, search intent, what it is and why it’s important will be explored.

The idea of mobile-first design has become popular due to the increasing use of smartphones for browsing the internet and accessing digital content, meaning it’s becoming increasingly important to make sure your site is mobile friendly. Within this blog we’ll look at, among other things, where mobile-first design came from, what it is and its implications for SEO.

Everyone uses keywords, every time you pick up your phone or switch on your computer and try to search for something on the internet, you use a keyword to search for what you’re looking for. These phrases that you type into search engines play a pivotal role in which sites and blogs are shown to you on the results page. With this in mind, if you have a website that you want people to visit, you need to understand what keywords are, why they matter and the best practices for how to use them.

As with other forms of writing, headings on web pages are used to inform the reader what the subsequent text is going to be about. When they are used correctly headings can provide a good overview of the page. Headings come in six different levels, named H1-H6. H1 headings are quite often referred to as ‘the main heading’ and headings H2-H6 are the ‘subheadings’.

I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong).