Reading SEO & Women in Tech SEO - Automated Content Generation at Scale

Emma spoke at Reading SEO & Women in Tech SEO about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision. An example of this is ingredients details, such as the benefit of vitamin C in face serums. Emma spoke with Hannah Butcher and Steph Whatley.