
Latest talks from Emma
MOZ - Whiteboard Friday - Catering to User Behaviour Shifts During Times of Economic Turbulence
During her talk on “Catering to User Behaviour Shifts During Times of Economic Turbulence”, Emma shares how to cater to user these shifts using thorough research and user journey mapping.
Women in Tech SEO - The Future of E-commerce SEO
Within her talk at Women in Tech SEO 2024, Emma discusses user behaviour as a response to the cost of living crisis and how to cater to these changes in behaviour in 2024.
Brighton SEO April 2023 - Exploring the psychological theory, Cognitive Load
Within her talk at Brighton SEO in 2023, Emma described what cognitive load is and how it can have such a massive impact on our day-to-day lives and our work.
Brighton SEO Summer 2021 - Automated Content Generation at Scale
Emma spoke at Brighton SEO in 2021 about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision.
WTSFest 2021 - Automated Content Generation at Scale
Emma spoke at WTSFest about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision
Reading SEO & Women in Tech SEO - Automated Content Generation at Scale
Emma spoke at Reading SEO & Women in Tech SEO about Automated Content Generation.